Segmentation Variables for the water market in the UK. Coca-Cola in UK Assignment

Division Variables for the water showcase in the UK. Coca-Cola in UK - Assignment Example Dasani flopped in the UK showcase on the grounds that dissimilar to the vast majority of the filtered water which were acquired from valuable regular spring or high ice sheets, Dasani was gotten through neighborhood tab water which the organization put in the sanitization procedure and added mineral salt to it. Inside only five weeks of its propelled Dasani was pulled back from the market bringing about budgetary misfortune, made a terrible picture in the psyches of the clients diminishing the brand esteem. Filtered water is the quickest developing item in the soda pop class and Coke needs a fruitful filtered water to catch the UK and European market (Garrett, 2004). Division Variables for the water showcase in the UK The advantages of market division are exceptionally perceived by the promoting specialists. With further developed and modern innovation the customers have gotten increasingly complex in their shopping conduct thus it gets significant for the advertisers to consider the potential market fragment and present the item. The guideline supposition lies on the reality the buyers are various and are shifted in their item needs and necessities and are not fulfilled by single contribution, accordingly advertise division is required to fulfill the various needs and requests of the clients. ... The UK soda pop segment has demonstrated a development rate in the year 2010 and is relied upon to develop later on. The soda showcase enrolled a great 4.1% of development alongside 5.8% expansion in the worth and remained at 14585 million litters in 2010. UK soda pop division is separated into five fragments containing carbonates (44%), dilutables (24%), organic product juice (8%), filtered water (14%) and still and squeeze (10%) individually. UK water markets are portioned into three sorts of water which incorporates common mineral water involving 61%, spring water containing 28% and packaged drinking water which includes 11% (BSDA, 2011). Portions for filtered water UK soda pop segment comprises of five unique fragments in which the filtered water bargains of 14% of the piece of the pie. Utilization of filtered water in UK was most noteworthy in 2006 where utilization added up to 2240 million liters and in 2010 utilization of filtered water added up to 2055 million liters. UK filt ered water falls under three portions, despite everything filtered water involving 72%, shining filtered water representing 14% and still water cooler including 14% in the packaged market part (BSDA, 2011). UK filtered water advertise kept on recouping and developed by 0.7%in volume. With limited time action alongside scarcely any chances of a lifetime experienced in the climate kept the piece of the pie of filtered water rising. Portion focused by Coke The intended interest group sectioned by Coke was like the soda pops, Diet Coke one of the most well known and acclaimed result of Coke. The objective clients were each one of those individuals who needed to an item that would extinguish their push and simultaneously is solid. It can likewise be said that

Organization Strategy and Leadership Free Sample for Students

Question: Lead a Five powers examinations for an Industry of your decision. In view of your examination, you have to show how beneficial do you think the Industry Currently is and what are the Factors driving that Profitability. Likewise examine in what manner will these Factor Change in the Future and what will be the Effect of these Changes on Industry Profitability. Answer: Presentation Manageability is reached out past the offices and assembling procedure of the business. All things considered, there is a rising issue in this industry of UK and that is the decrease of bundling as parcels are not eco well disposed and they hurt condition. Keeping up unwavering quality is the feature of the business thus the issue is running on machines for quite a while constantly. This industry of UK is quick moving and the assembling offices of the FMCG come as the pressurized condition. Diagram of Industry just as patterns Improvements just as patterns in Fast-Moving Customer-Goods: As indicated by Andersson and Boman (2014), the principle focal point of the business is legitimate programmable controllers, mechanical autonomy just as robotization. The activities that are lights out are the goal of the FMCG business of UK. Sakellariou et al. (2013) clarified that the interest of the business is to utilize machines that will run naturally and where human intercession won't be required by any means. By along these lines, the industry is expected to decrease workforce and the work cost to a more prominent amount. Working Opportunities in FNCG Industry: This industrys fast development empowers a circumstance where an enormous number of representatives is required for assembling. Sakellariou et al. (2013) remarked that the business is an amazing preparing ground where the workers get chances to get preparing, which fulfill their own objective that matches with the expert objectives. Area Overview: Every year income develops to 184 Billion Euro continuously 2016 according to the report of Institute of Grocery Distribution. Sainsburys, Morrison, Asda, and Tesco are growing at a fast rate.45000 the executives is required in this industry in 2017 according to the report of Food and Drink organization (Guides.careers.sussex.ac.uk, 2017) Doormen five powers investigation As expressed by Matarid et al. (2014), it is fundamental for an association to consolidate serious techniques so as to keep up advertise position in the market. As concurred by Akhtar and Khan (2015), breaking down the degree of rivalry by organizations unquestionably give a serious edge over other market pioneers. Doormen Five Forces is the suitable model so as to dissect the degree of rivalry inside and industry and business process. The specialist along these lines picks this model so as to break down the degree of rivalry inside the FMCG segment. Doormen five powers model comprise of 5 distinct viewpoints which are as per the following Haggling intensity of providers Haggling intensity of clients Danger of new participants Danger of substitutes Industry contention Figure 1: Porters five powers model (Source: Matarid et al. 2014) Specialist in this way attempts to investigate each of the 5 powers in setting to FMCG industry for nitty gritty serious examination. Bartering intensity of providers As expressed Ray et al. (2016), the market is generally constrained by advertisers and the providers used to set the costs that typically folded into the market. As concurred by Singh (2015), it very evident that purchasers have minimal decision to expect. FMCG organizations like Nestle or Unilever need to keep up the consistent relationship with the providers which gives them the additional development during significant expense expansion. Dealing intensity of clients Because of different FMCG organizations and top players like Nestle, Unilever, Proctor Gamble, they are cutting the cost since purchasers will in general move to the individuals who are giving better arrangements. As contradicted by Ray et al. (2016), such case once in a while occurs in this area since various providers are restricted and subsequently providers as an edge on setting costs. Danger of new contestants Nierobisch et al. (2017), opined that in FMCG industry there is constantly a treat for the current players since section process in this kind of market is simpler than some other ventures. Besides, because of least marking, they may give a superior item much serious costs run that frequently makes a genuine danger to the enormous players. Danger of substitutes The danger of substitute items is truly provoking errands to competefor existing players. Treat of substitute items are relying on beneath referenced factors and are as per the following Purchasers readiness for substitutes Cost just as execution of substitutes Cost of changing to substitutes Figure 2: Factors impacting danger for substitutes (Source: Nierobisch et al. 2017) Industry competition As expressed by Simms and Trott (2014), among the current players of FMCG industry there is constantly been an extraordinary competition on keeping up the market position. These are regularly founded on item evaluating, quality, variety, and developments. A portion of the top contenders are Unilever, Nestle, and Proctor Gamble and underneath is their serious examination. Contention of the nearby contenders is as per the following Top contenders Deals Piece of the overall industry Unilever $66135 $124.52 B Settle $100205 $530.57 B Delegate Gamble $83062 $825.89 B Table 1: Rivalry of the nearby contenders (Source: Consultancy.uk, 2017) Because of market rivalry, spending on advertising exercises, marking and item improvement are bit by bit expanding while at the same time keeping the cost serious however much as could reasonably be expected. It subsequently attempts to mirror all the five powers of Porters model and attempts to relate the equivalent in setting to FMCG showcase situations. From the above conversation, it is comprehended that FMCG industry faces advertise rivalry like item variety, efficiency and in particular the valuing factors from an outside perspective and hence with the assistance of doormen five powers model, scientist effectively outlines out the full scale ecological elements and its effect on the FMCG business. Industry Profitability FMCG segment has an immense development just as benefit edge because of expanding client request. Truly, least providers in this division consistently keep them in the chase to control the item valuing. As restricted by Wang et al. (2015), because of the rising of new players and substitutes they are confronting genuine treats as far as industry benefit. Yet at the same time whit the expansion of web based showcasing entrance, FMCG organizations picked up their development as far as benefit. Items sold by enormous associations like Nestle, Unilever, Proctor Gamble and so forth has showcase request which encourages them to create consistent benefit in each budgetary year (Consultancy.uk, 2017). With a development at a yearly pace of 5.7% between the FY2005 to FY2016, there is he increments in client base that helps in expanding the business volume Wang et al. (2015). This in the long run quickens the benefit development inside this area. The yearly development in the utilization of FMKCG items among the client are assessed as 6.7% n FY15 to 20 which most likely experience quick increment to 7.1% in FY 21 to 25 Sand (2015) An examination n UK proposes that FMCG segment won't arrive at its immersion point yet and there is long approach to rule the market nearness. As concurred by Walton et al. (2017), other than the top players there is constantly an open door for the new clients to be a piece of that gainful business. The primary explanation for such result is the development need of such items and there is no compelling reason to advance such items widely since clients know about the equivalent. Accordingly it opens a chance to the new comers and along these lines expanding the income assortment for the administration Beck and Kenning (2015). In light of the inquires about and exhaustive investigation, it likewise recognized that FMCG enterprises are looking forward further interest in different parts and thusthere will be an expected development ofindustry by 12% inside up and coming years (Beck and Kenning, 2015). New participants and different substitutes items additionally increment the market request among different buyers consequently giving an appeal in the market. Anselmsson and Bondesson (2015) said that expansion in client needs and flexibly of prerequisites in the market, lead to the consistent development in ventures expanding the scope of productivity. In light of Porters model, there are different large scale factors that may hamper the situation yet at the same time because of expanding request and ubiquity assists with keeping up showcase gainfulness in the forthcoming money related years. Development and headway in innovation quickens the client prominence and in this way increments in accomplishing deals volume. According to the expectation made by different investigations in up and coming money related years that is by 2020, there will be immense ascent in piece of the overall industry and that is additionally by 10 to 15% of current all out piece of the overall industry (Consultancy.uk, 2017). Variables Affecting Current Profit Long haul productivity of FMCG industry relies upon the exhibition of the ventures on certain factors, which decides the degree of business development just as increment of gainfulness. Anselmsson and Bondesson (2015) feature the way that controlling creation cost and deals of products are thing on which the fall or ascent of the business relies upon. Despite what might be expected, Sanchez Rodrigues and Potter (2013) think that,optimising stock, valuing sound imprint ups and making deals are the most significant variables that leaveimpact on the industrys development. Cost Factor: Main concern benefits are influenced by backhanded and direct expense. Anselmsson and Bondesson (2015) said that when new buys are made; delivering cost, work cost is likewise determined. The business can lessen staff cost in general by structuring numerous terms and conditions. Imprint ups: On items genuine conveyance cost, mark-ups are charged. It is the principle part of the industrys technique to remain in

Fresh Ink September 17, 2013

Fresh Ink September 17, 2013 HARDCOVER RELEASES   Help for the Haunted  by John Searles  (William Morrow) It begins with a call in the middle of snowy February evening. Lying in her bed, young Sylvie Mason overhears her parents on the phone across the hall. This is not the first late-night call they have received, since her mother and father have an uncommon occupation, helping haunted souls find peace. And yet, something in Sylvie senses that this call is different than the rest, especially when they are lured to the old church on the outskirts of town. Once there, her parents disappear, one after the other, behind the churchs red door, leaving Sylvie alone in the car. Not long after, she drifts off to sleep only to wake to the sound of gunfire. Nearly a year later, we meet Sylvie again struggling with the loss of her parents, and living in the care of her older sister, who may be to blame for what happened the previous winter.  As the story moves back and forth in time, through the years leading up to the crime and the months following, the ever inquisitive and tender-hearted Sylvie pursues the mystery, moving closer to the knowledge of what occurred that night, as she comes to terms with her familys past and uncovers secrets that have haunted them for years. Fortunately, the Milk  by Neil Gaiman  (HarperCollins) I bought the milk, said my father. I walked out of the corner shop, and heard a noise like this:thummthumm. I looked up and saw a huge silver disc hovering in the air above Marshall Road. Hullo, I said to myself.  Thats not something you see every day. And then something odd happened. When a father runs out to buy milk for his childrens breakfast cereal, the last thing he expects is to be abducted by aliens. He soon finds himself transported through time and space on an extraordinary adventure, where the fate of the universe depends on him and the milk. But will his children believe his wild story? Traveling Sprinkler  by Nicholson Baker  (Blue Rider Press) Paul Chowder, the poet protagonist of Nicholson Baker’s widely acclaimed novel  The Anthologist, is turning fifty-five and missing his ex-girlfriend, Roz, rather desperately. As he approaches the dreaded birthday, Paul is uninspired by his usual artistic outlet (although he’s pleased that his poetry anthology,  Only Rhyme, is selling “steadily”). Putting aside poetry in favor of music, and drawing on his classical bassoon training, Paul turns instead to his new acoustic guitar with one goal in mind: to learn songwriting. As he struggles to come to terms with the horror of America’s drone wars and Roz’s recent relationship with a local NPR radio host, Paul fills his days with Quaker meetings, Planet Fitness workouts, and some experiments with tobacco. Written in Baker’s beautifully unconventional prose, and scored with musical influences from Debussy to Tracy Chapman to Paul himself,  Traveling Sprinkler  is an enchanting, hilariousâ€"and very necessaryâ€"novel by one of the most beloved and influential writers today. The Last First Day  by Carrie Brown  (Pantheon) Ruth has always stood firmly beside her upstanding, brilliant husband, Peter, the legendary chief of New Englands Derry School for boys. The childless couple has a unique, passionate bond that grew out of Ruths arrival on Peters familys doorstep as a young girl orphaned by tragedy. And though sometimes frustrated by her role as lifelong helpmate, Ruth is awed by her good fortune in her life with Peter. As the novel opens, we see the Derry School in all its glorious fall colors and witness the loosening of the aging Peters grasp: he will soon have to retire, and Ruth is wondering what they will do in their old age, separated from the school into which they have poured everything, including their savings. The narrative takes us back through the years, revealing the explosive spark and joy between Ruth and Peter-undiminished now that they are in their seventies-and giving us a deeply felt portrait of a woman from a generation that quietly put individual dreams aside for the good of a pa rtnership, and of the ongoing gift of the right mans love. The Impersonator  by Mary Miley  (Minotaur Books) In 1917, Jessie Carr, fourteen years old and sole heiress to her family’s vast fortune, disappeared without a trace. Now, years later, her uncle Oliver Beckett thinks he’s found her: a young actress in a vaudeville playhouse is a dead ringer for his missing niece. But when  Oliver confronts the girl, he learns he’s wrong. Orphaned young, Leah’s been acting since she was a toddler. Oliver, never one to miss an opportunity, makes a propositionâ€"with his coaching, Leah can impersonate Jessie, claim the fortune, and split it with him. The role of a lifetime, he says. A one-way ticket to Sing Sing, she hears. But when she’s let go from her job, Oliver’s offer looks a lot more appealing.  Leah agrees to the con,  but secretly promises herself to try and find out what happened to the real Jessie. There’s only one problem: Leah’s act won’t fool the one person who knows the truth about Jessie’s disappearance. This Song Will Save Your Life  by Leila Sales  (Farrar, Straus Giroux) Making friends has never been Elise Dembowski’s strong suit. All throughout her life, she’s been the butt of every joke and the outsider in every conversation. When a final attempt at popularity fails, Elise nearly gives up. Then she stumbles upon a warehouse party where she meets Vicky, a girl in a band who accepts her; Char, a cute, yet mysterious disc jockey; Pippa, a carefree spirit from England; and most importantly, a love for DJing. Seven for a Secret  by Lyndsay Faye  (Amy Einhorn Books/Putnam) Six months after the formation of the NYPD, its most reluctant and talented officer, Timothy Wilde, thinks himself well versed in his city’s dark practicesâ€"until he learns of the gruesome underworld of lies and corruption ruled by the “blackbirders,” who snatch free Northerners of color from their homes, masquerade them as slaves, and sell them South to toil as plantation property.  The abolitionist Timothy is horrified by these traders in human flesh. But in 1846, slave catching isn’t just legalâ€"it’s law enforcement. When the beautiful and terrified Lucy Adams staggers into Timothy’s office to report a robbery and is asked what was stolen, her reply is, “My family.” Their search for her mixed-race sister and son will plunge Timothy and his feral brother, Valentine, into a world where police are complicit and politics savage, and corpses appear in the most shocking of places. Timothy finds himself caught between power and principles, desperate to protect his only brother and to unravel the puzzle before all he cares for is lost. Dead Girls Dont Lie by Jennifer Shaw Wolf (Walker Childrens) Rachel died at two a.m . . . Three hours after Skyler kissed me for the first time. Forty-five minutes after she sent me her last text. Jaycee and Rachel were best friends. But that was beforebefore that terrible night at the old house. Before Rachel shut Jaycee out. Before Jaycee chose Skyler over Rachel. Then Rachel is found dead. The police blame a growing gang problem in their small town, but Jaycee is sure it has to do with that night at the old house. Rachel’s text is the first clueâ€"starting Jaycee on a search that leads to a shocking secret. Rachel’s death was no random crime, and Jaycee must figure out who to trust before she can expose the truth. Bleeding Edge  by Thomas Pynchon (The Penguin Press HC) It is 2001 in New York City, in the lull between the collapse of the dot-com boom and the terrible events of September 11th. Silicon Alley is a ghost town, Web 1.0 is having adolescent angst, Google has yet to IPO, Microsoft is still considered the Evil Empire. There may not be quite as much money around as there was at the height of the tech bubble, but there’s no shortage of swindlers looking to grab a piece of what’s left. Maxine Tarnow is running a nice little fraud investigation business on the Upper West Side, chasing down different kinds of small-scale con artists. She used to be legally certified but her license got pulled a while back, which has actually turned out to be a blessing because now she can follow her own code of ethicsâ€"carry a Beretta, do business with sleazebags, hack into people’s bank accountsâ€"without having too much guilt about any of it. Otherwise, just your average working momâ€"two boys in elementary school, an off-and-on situation with her sort of semi-ex-husband Horst, life as normal as it ever gets in the neighborhoodâ€"till Maxine starts looking into the finances of a computer-security firm and its billionaire geek CEO, whereupon things begin rapidly to jam onto the subway and head downtown. She soon finds herself mixed up with a drug runner in an art deco motorboat, a professional nose obsessed with Hitler’s aftershave, a neoliberal enforcer with footwear issues, p lus elements of the Russian mob and various bloggers, hackers, code monkeys, and entrepreneurs, some of whom begin to show up mysteriously dead. Foul play, of course. PAPERBACK RELEASES The Dangerous Animals Club  by Stephen Tobolowsky  (Simon Schuster) If you ran into Stephen Tobolowsky on the street, you would not be mistaken: Yes, you’ve seen him before. A childhood dentist? A former geometry teacher? Your local florist? Tobolowsky is a character actor, one of the most prolific screen and stage presences of our time, having appeared in productions that range fromDeadwood  to  Glee, from  Mississippi Burning  to  Groundhog Day. But Stephen Tobolowsky, it turns out, is also a dazzlingly talented storyteller and writer.  The Dangerous Animals Club  is a beguiling series of stories combining biography and essay, with a tone both hilarious and introspective. The stories have heroics and embarrassments, riotous humor and pathos, characters ranging from Bubbles the Pigmy Hippo to Stephen’s unforgettable mother, and scenes that include coke-fueled parties, Hollywood sets, and hospital rooms. The Man in the Window  by Jon Cohen  (Amazon Publishing) Since he was disfigured in a fire sixteen years ago, recluse Louis Malone has remained hidden from the prying eyes of his neighbors in the small town of Waverly. Across town, Iris Shula, a lonely and unlovely nurse knows, at thirty-seven, it is unlikely that her Prince Charming will ever appear. But Iris is about to learn how wrong she is. When Louis accidently falls out of his second story window these two kindred souls are brought together. What unfolds is a most unlikely love story. One that will make you laugh and that will break and remake your heart. Book Lust Rediscoveries is a series devoted to reprinting some of the best (and now out of print) novels originally published from 1960 to 2000. Each book is personally selected by NPR commentator and Book Lust author Nancy Pearl and includes an introduction by her, as well as discussion questions for book groups and a list of recommended further reading. Beluga  by Rick Gavin  (Minotaur Books) A few months ago Nick Reid and his compadre Desmond liberated some money from a nasty meth dealer, and now they need to launder it.  After lending out a couple of thousand here and there, with hopes of getting a small return, all kinds of “investment opportunities” are coming out of the woodwork.  And one of them has trouble written all over it. The brother of Desmond’s ex-wife wants a small sum to set up a scheme involving a trailer full of stolen tires.  Which sets off all kinds of alarm bells, but Shawnica insists that Nick and Desmond help him out.   In the next few days, they are set upon by a ninja schoolgirl assassin and a couple of Delta gangsters. Soon all thought of recouping their investment goes out the window, and they’ll settle for staying alive. The Salinger Contract  by Adam Langer  (Open Road Media) Adam Langer, the narrator of this deft and wide-ranging novel by the author of the same name, tells the intertwining tales of two writers navigating a plot neither one of them could have ever imagined. There may be no other escape than to write their way out of it. Adam is a writer and stay-at-home dad in Bloomington, Indiana, drawn into an uneasy friendship with the charismatic and bestselling thriller author Conner Joyce. Conner is having trouble writing his next book, and when a menacing stranger approaches him with an odd-and lucrative-proposal, events quickly begin to spiral out of control. The Elementals  by Francesca Lia Block  (St. Martins Griffin) Ariel Silverman is a normal girl, making plans for college, when her mother reveals she has breast cancer.   On top of this Ariel is still recovering from the loss of her best friend Jeni who vanished on a school trip.   As she tries to adjust to college life in a new city, Ariel cannot let the mystery of Jenis disappearance rest and takes the now-dormant investigation upon herself.   Her journey will take her into a  world of astonishing beauty, sexual discovery, and danger. ____________________________ Sign up for our newsletter  to have the best of Book Riot delivered straight to your inbox every week. No spam. We promise. To keep up with Book Riot on a daily basis,  follow us on Twitter,  like us  on Facebook,  and subscribe to the Book Riot podcast in  iTunes  or via  RSS.  So much bookish goodnessâ€"all day, every day.

The Industrial Revolution Evolution or Revolution

Three of the main battlegrounds between historians concerning the Industrial Revolution have been over the speed of the transformation, the key reason(s) behind it, and even whether there really was one. Most historians now agree that there was an industrial revolution (which is a start), although there has been discussion over what exactly constitutes a ‘revolution’ in industry. Phyliss Deane described an ongoing, self-sustaining period of economic growth with large generational increases in productivity and consumption. If we assume there was a revolution, and leaving speed aside for the moment, then the obvious question is what caused it? For historians, there are two schools of thought when it comes to this. One looks at a single industry triggering a take off among the others, while a second theory argues for a slower, longer-term evolution of many interlinked factors. Cotton’s Take Off Historians like Rostow have argued that the revolution was a sudden event stimulated by one industry surging ahead, dragging the rest of the economy along with it. Rostow used the analogy of an airplane, ‘taking off’ the runway and swiftly rising high, and for him–and other historians–the cause was the cotton industry. This commodity grew in popularity during the eighteenth century, and the demand for cotton is seen to have prompted investment, which stimulated invention and in turn improved productivity. This, the argument goes, stimulated transport, iron, urbanization, and other effects. Cotton led to new machines to make it, new transport to move it, and new money to be spent on improving the industry. Cotton led a massive change in the world but only if you accept the theory. There is another option: evolution. Evolution Historians such as Deane, Crafts, and Nef have argued for a more gradual change, albeit over different time periods. Deane claims that gradual changes in a multitude of industries all occurred simultaneously, each subtly stimulating the other further, so the industrial change was an incremental, group affair. Iron developments allowed steam production which improved factory production and long distant demand for goods provoked investment in steam railways which allowed greater movement of iron’s materials. Deane tends to put the revolution as starting in the eighteenth-century, but Nef has argued that the beginnings of the revolution can be seen in the sixteenth and seventeenth centuries, meaning it may be inaccurate to speak of an eighteenth-century revolution with preconditions. Other historians have seen the revolution as a gradual, ongoing process from before the traditional eighteenth-century date right up until the present day.

Outline for Informative Speech on Galveston Hurricane of 1900

Attention-getter: How many of you feel safe in your homes or know that if a natural disaster struck you would be able to make it out alive? Audience Relevance: Due in large part to the early warning systems we have in place today, we can avoid the vast majority of natural disasters in a way that previous generations could not. C.Speaker Credibility: As a resident of Houston, Texas, I grew up hearing the tales of some of the major Hurricanes that had zeroed in on our coastal region and left it in shambles. In 2008, Hurricane Ike, one of the most destructive hurricanes in Texas history, knocked out power to over 2.6 million people. The storm caused a 14-foot surge and over 18 inches of rainfall. Before the day was over Ike had claimed 84†¦show more content†¦1. Isaac Cline was the head of the U.S. Weather Bureau in Galveston in 1900. He would have been the first line of defense against any major meteorological events. 2. The book, â€Å"Isaacs Storm: A Man, A Time, and the Deadliest Hurricane in History by Erik Larson,† details not only the harrowing tales of Isaac and other Galveston residents who weathered the storm, but delves further into the issues that left Galveston unprepared that late Summer’s day. 3. At the turn of the twentieth century, Americans were especially confident in their technology and mastery over the natural world, that many felt that inclement and dangerous weather could be predicted so accurately that there was no need to fear. These attitudes in combination with a series of political problems within the Weather Bureau led to the ignoring of warnings from Cuban meteorologists regarding the storm. In an effort not to cause panic, no warning was given to Galveston residents of the storm until it was too late. The lack of warning combined with Galveston’s misfortune of being very near the eye of the hurricane and being hit by the storm at a 90 ° angel, left the city vulnerable to the storm’s full force. Transition: A combination of pride and ignorance would lead to the loss of more than 6,000 lives and left 8,000 homeless. Main Point #2: Regardless of the late warning that the citizens of Galveston received the main problem lay in how the city was

Parent-Child Relationship Free Essays

The topic I have choose for my paper is that of relationship between parents and children. Some of the points that I will be discussing are child abuse, child neglect and how it can affect a child and the relationship with the parents. A parent-child relationship is a special relationship that has a huge effect on the way that the child will turn out. We will write a custom essay sample on Parent-Child Relationship or any similar topic only for you Order Now This relationship is formed through pregnancy, adoption, and step parenting. Parenting requires a great deal of adaptation. The parents want to develop a strong bond with their child but they also want to maintain a healthy marital relationship and adult friendships. Potential parents often ask themselves what they will be like when they are parents and try to recall some experiences when they were children. Mothers are the primary caretakers of the children. The fathers have had minimal care taking responsibilities. Many women, if they had a career before hand, have to give it up to stay at home with the child. Although, many fathers where the wives must work become important in the process of care taking because their role must increase to their children. Studies of human fathers and their infants confirm that many fathers can act sensitively with their infant (according to Parke Sawin, 1980) and their infants form attachments to both their mothers and fathers at roughly the same age (according to Lamb, 1977). A number of studies have been done on the caretaker’s effects on the child and suggests that the effects may have been caused by child’s behavior as much as by the caretaker’s (according to Bell 1979). The child’s aggression level can be affected by the parent’s authoritarian discipline. â€Å"Parents differ widely in sensing the needs of their infants. Some parents are able to quickly notice their child’s moods and periods of distress, this is called synchrony, and they then comfort their child’s needs. Another way that parents react may be slow or they may not even notice a need for action. That is called asynchrony†(according to Schaffer, 1977). In 1978 a group of researchers in infant development at the University of Wisconsin demonstrated that mothers’ synchrony with their infants’ needs prompts physiological responses. The infant’s temperament may partially stem from the way in which the mother handles the child. The child is affected by the way that they are treated even when they are infants. Frank Perderson and his colleagues in 1977 conducted research on what the link was between spouse relationship and parent-infant relationship. â€Å"Perderson and his colleagues believed that the three units of interaction (mother-father, mother-child, father-child) are interrelated† (according to Perderson 1977). This showed that when the wife and husband showed positive interaction towards each other (smiling and affection) they then would show their infant affection. When there was negative interaction between the wife and husband (verbal critic and blame) it was strongly linked to negative affection shown to the infant by the father. A form of negative interaction by a parent with their child is child neglect. Child neglect is when the parent of the child fails to meet the child’s basic physical or psychological needs. Child neglect is the most common and most destructive form of child maltreatment. Child Neglect can occur in any family, rich or poor, but neglectful parents tend to have little education, money, few friends, and many children. Neglect can take many forms, such as inadequate clothing, shelter, or medical care. The three most harmful forms of child neglect are inadequate food (nutrition), safety and love. (According to the Encyclopedia of Psychology) Inadequate Food (nutrition): This is the most basic form of physical neglect. In North America more infants die starving to death then dieing by brutality. Improper feeding doesn’t just have to be starving to death, it can also what the child eats and what the parents allow their child to eat. Feeding a child improperly may also result in obesity, which can cause severe damage of a child’s ego in middle childhood. Safety: Inadequate supervision and precaution are examples of child neglect, and are present in ninety percent (90%) of the serious accidents that happen to children. â€Å"In North America more children die of accidents than the next six causes of childhood death combined† (according to the Encyclopedia of Psychology). This is not to say that parental neglect is the only causes of childhood accidents Love: Older children are able to meet their own needs for nourishment and safety. Every child, no matter what their age, needs the love of their parents. Like John Lennon of the Beatles said â€Å" All you need is love†. Although parents may meet their child’s physical needs but miss their psychological needs. Parental love takes on different forms. â€Å"The first year one-on-one interaction with a caretaker is important. The second year encouragement of exploration and language is vital. In early childhood cognitive development should be simulated. In middle childhood school achievement and friendships should be fostered. In adolescence growing independence must be balanced by continued evidence of parental concern† (according to â€Å"Psychology† by Don Baucum). It is the parents’ job to supply those materials until the child is grown and is capable to supply himself/herself with these materials of life. Love has to always be present by the parents even until their dying days. Another form of negative interaction between a parents and their child is child abuse. â€Å"Child Abuse is defined as the non accidental injury of children by their parent or guardian† (according to â€Å"Psychology† by Don Vacuum). Child abuse can be either mental or physical. The way Americans approach child abuse has followed the shifting history of social values and attitudes toward children. Child abuse is a big obstacle in the relationship between a parent and their child. Child abuse is a major form of negative interaction between a parents and their child. Sexual abuse is in it’s own separate area which deserves attention in it’s own right. Sexual abuse can take place with or without other physical abuse or neglect. The majority of physical abuse requires no medical treatment and fewer that one percent (1%) receive fatal injuries. â€Å"Studies find boys to be more frequently abused physically than girls until adolescence, then with the inclusion of sexual abuse, girls are more frequently abused† (according to the Encyclopedia of Psychology). Most parents who abuse their child carry no serious psychiatric diagnosis, but they do often have difficulty with social relationships. The parents also have a problem with controlling their temper and impulsive behavior, which becomes violent. Most of these parents don’t experience considerable stress from their environment, but have difficulty dealing with stress through appropriate behavior. Negative interaction in the parent/child relationship can cause behavior disorders in the child. Alcoholism, hostility, cruelty, neglect, overprotection of the child or excessive ambitions for the child are disruptive actions that may lead to behavior disorders. Child psychiatry is a way to help the problems in the relationship between the parent/child. Children watch their parents closely and are sensitive to their moods and actions. They are like this because they know that their care and well being rest solely in the hands of their parents. The key relationship in any two-part family is the parental relationship. Children’s knowledge of how they are supposed to treat each other, is reflected mainly upon their observations of how their parents treat each other and other people. Parent/child relationship is important because they provide the main context in how they are to be social. The parent/child relationship is important because it allows the child to learn from his/her parents. Good, loving parents will help to develop a better child. A good relationship will allow for good friendships later in life and also a good upbringing. How to cite Parent-Child Relationship, Essay examples

Musicals Review

Introduction Movies have entertained us for over a hundred years now. Making us laugh or cry with every film that we see. Movies break the monotony of our everyday lives and serve as our escape for a little over 2 hours each time. With all its genres ranging from the silent films all the way to action movies, the most entertaining form of movie entertainment has got to be the movie musical. A movie format that allows for interesting character development and plot devices because of the music that becomes part and parcel of the story.Advertising We will write a custom essay sample on Musicals’ Review specifically for you for only $16.05 $11/page Learn More Music is perhaps the most powerful and engaging tool that a movie has to offer aside from a solid storyline. It has the ability to transport us from our modern day reality to say, the flapper era of the Roaring 20’s. With the proper melody, we can be brought to our feet to dance with those onscreen, simply because of the infectious rhythm. Maybe even bust out into a song or two during a screening because the lyrics of a song simply overcome our emotions. With the proper choice of sound and music, we can feel a variety of emotions such as fear and love. Music does not only exist in the movies for the benefit of preventing dead air between actor dialogues, it is there to help the story along. But not all movies have that seemingly magical ability. In fact, the best examples of a movie that uses music to help define a story would have to be the Hollywood musicals which were created by the finest production houses of its time. Keeping that in mind, I have decided to review what I deem to be the 3 best musicals of all time. First up on my list, Thoroughly Modern Millie. Thoroughly Modern Millie Thoroughly Modern Millie was released in 1967 to mixed reviews. Produced by Universal Pictures, the film starred (Dame) Julie Andrews, Mary Tyler Moore, Beatrice Lillie, James Fox, and John Gavin in one of the most exhilarating, rollicking fun film throwbacks to the 1920’s. The academy award winning, flapper-era music was composed by by the writing tandem of Sammy Cohen and Jimmy Van Heusen. The story revolves around the life of a simple town girl named Millie(Julie Andrews), who has just come to the big city in order to become a what was then considered to be a â€Å"modern woman†, who simply put, is a career woman who has her eye out on snagging herself a husband as well. Millie’s transformation from small town girl to modern city woman is explained through the title song â€Å"Thoroughly Modern Millie†. As Julie Andrews sings the title track, we see her character onscreen undergoing a modernization of looks (or as modern as it got for its era). From the simple change in hairstyle to the more complex change of clothes, the danceable track invites one to join Millie on her journey as she continues to transform herself from a Plain Jane to Modern Millie.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More As we join her on her journey towards becoming a modern woman, she meets a variety of people that allows us to see her in various comical situations and a few instances of mistaken identities between a few characters and Millie. There are even nods to the silent films of the 1920’s by inserting a few facial expressions from Millie and inserting her written thoughts here and there. Upon reaching the single women’s hotel where she resides, she makes the acquaintance of Ms. Dorothy Brown (Mary Tyler Moore), an obviously rich young lady who does not have a clue about how the real world works. After properly introducing Ms. Brown to their landlady, Mrs. Meers ( Beatrice Lillie) , the two young women strike up an instant friendship as they tap dance their way up to their respective rooms in an elevator that refuses t o move up or down unless the person or people inside are dancing. Little did the two women know that their landlady was the head of a White Slavery syndicate operating within the city and that she had targeted Ms. Brown as her next victim. The movie, obviously shot in the Universal Studios back lot, which at the time was a lot cheaper than going on location, did its best to transform itself into a believable period film, complete with the red jalopy chugging down the road and flapper hats for the women. No small feat when you consider how many main stars and extras the production crew had to dress up for each scene which included multiple locations such as 2 hotel rooms, a reception area, formal office, plus an exterior and interior mansion, to name but a few of the dazzling sets created specifically for the movie. As was normal for movies of that time, the lighting was bright and expertly used by the lighting department to evoke fun and gaiety during the light parts of the musical, and fear (by using red lighting) to instill simple fear in the viewers minds during one the more serious, yet still light, situations in the movie that involved the rescue of Ms. Brown from the White Slavery syndicate. I would like to point out though, that although the movie keeps itself light at all times, it injected a sense of the changing world around them as they actually showed the abduction of Ms. Brown for sale into white slavery. Also included in the film were Asian cast members Johhny Foo and a very young Pat Morita as the abductors.Advertising We will write a custom essay sample on Musicals’ Review specifically for you for only $16.05 $11/page Learn More Music-wise, this film does not try to become anything but what its director George Roy Hill set out to do, which is become a two hour escape from reality using some of the best written songs and well choreographed dance sequences. As anybody who studied American music history would k now, the roaring 20’s had some of the most timeless music come out of the decade and the film capitalized on that sense of music nostalgia as they used easy to recall tunes like Baby-Face, Ah! Sweet Mystery of Life, and Jazz Baby. The use of the tune Baby-Face was, at the time the film was made, considered to be a music coup of sorts as the producers managed to get permission from General Mills to use the song that the company had long been using as the theme to their Wheaties commercials. Being a movie that showcased Julie Andrews in the lead role, most of the singing parts were reserved for her and each song, was carefully selected to not only highlight her singing abilities, but also, was required to help the story along. For example, the song † Poor Butterfly† though used only as the background song in the scene where she was listening to her boss, Trevor Graydon (John Gavin), gush over meeting her roommate Ms. Brown and asking her to arrange a date for the tw o of them, effectively portrayed the heartbreak of unrequited love and the sense of self-doubt that could only affect a woman whose love has been painfully ignored. In the end, all of the mistaken identities and the truth behind the characters of Ms. Brown and Jimmy Smith were finally cleared up and, in true Hollywood fashion, all was well that ended well for the characters involved. Everything about the musical designs of this movie just screamed perfection as I watched the movie and listened to the music that had my feet tapping and brain humming the songs long after I had seen the film. It was only after looking up the film online that I discovered that this movie was an academy award winner for its musical score. Chicago Now we come to the 2nd best musical film to be released in 2002, Miramax Films released the movie version of the highly successful stage musical Chicago. Set as a period piece, the movie takes place during the mobster run Chicago era where lawlessness seemed to run rampant and women seemed to be the most common murderers. Starring Catherine Zeta-Jones, Renee Zellweger, and Richard Gere, the trio played Velma Kelly, Roxie Hart, and Billy Flynn respectively. As we will later find out, music plays an integral part in this musical that uses Jazz-era Chicago as its backdrop.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Renee Zellweger as Roxie Hart plays a highly ambitious housewife whose dreams of having a stage career drove her to infidelity and murder, killing her lover once she realized that he would not be able to make her stage dreams come true. Catherine Zeta-Jones portrays Velma Kelly, one of the marquee names in the era who goes to jail for the double murder of her husband and sister, who happened to be cheating on her. Richard Gere is Billy Flynn, the criminal lawyer who knows the power of the press, publicity, and the unsatiable appettite of the public for celebrity, even if the celebrity is a criminal, and uses it to the benefit of his death row clients. All together, the 3 make up the major cast of the most exciting musical to hit the movie screens since Fame in the 1980’s. Also playing an important role in the movie is Queen Latifah as Big Mamma, the jail warden who can get anybody on the inside anything they want or need, for a price. Roxie is introduced to us in the movie du ring the overture, when Velma is performing the timeless And All That Jazz while Roxie is cavorting with her lover in the nightclub, the lobby of her matrimonial apartment, and then finally on her matrimonial bed before shooting her lover to death after he makes a nasty confession about how he was just using her for sex. She tries to avoid a murder rap by getting her husband to confess to the crime in the song â€Å"Funny Honey†, who later on reneges on his confession after finding out the dead man is the salesman who sold them their furniture. The movie more often than not has a dark feel to it, possibly due to the dark theme of murder and death row life. Most of the movie’s musical numbers take place in the minds of the characters, therefore we often have the camera cutting from the real time setting of the character, to what they are actually thinking, imagining, or feeling. The musical numbers then take place mostly in a smoke filled, spotlight lighted, night club. With the songs and dialogues usually being performed at the same time. Admittedly, such a presentation tends to get confusing for the audience. Specially if one is not familiar with the Broadway show versions. Roxie ends up in Cook County Jail together with some very hardened criminals who are not repentant about their crimes and introduce themselves to Roxie by doing the Cell Block Tango, a musical number that introduces us to the various women Roxie will be spending time with and what their crimes were. Most of them went into the slammer for crimes of passion, and they were usually unrepentant. One of the most important notes I made during this number is the fact that they were doing a traditional Tango and modern interpretative dance at the same time. Such interesting choreography is part of what made this movie highly engrossing. Upon crossing paths with Velma, the two instantly become adversaries even after they end up sharing the same lawyer. Instead of simply showing us how their rivalry plays out, the viewers are treated to a smorgasboard of stories told through song. Some of the most entertaining musical numbers in the movie belong to Richard Gere whose Billy Flynn uses songs to manipulate the press into believing his spins. We first meet him through the song â€Å"All I Care About Is Love†, where he explains the reasons why he became a lawyer and what he â€Å"shuns most about it† which, it seems to me, is a tongue in cheek song since Billy Flynn is one of the most materialistic men on the planet as evidenced by his meeting with Roxie’s husband. Later on, we see what a master press manipulator he is when he comes up with the â€Å"We Both Reached For The Gun† scenario for Roxie during her first press conference. A highly danceable musical number which was so highly imaginative and possibly difficult to have shot since Renee and Richard’s choreography meant that they had to pretend to be a puppet and puppet master, which is a real reflection of the client lawyer relationship Billy had with all his clients. He was the master planner and the defendants were his strategy executioners. Eventually, we find out what would have given a simple housewife like Roxie the desire to break out of her boringly normal life through the glitzy, glamorous number â€Å"Roxie†. We come to understand who she actually is underneath all the lawyer created publicity. All Roxie wants to be is a star, even if it means being a notorious celebrity. She was hellbent on getting her five minutes of fame. Meanwhile, we also have Velma, whose performance of All That Jazz at the beginning of the movie serves to whip the viewers into the mood for the nightclub style performances to follow. When she begins to lose her celebrity status to Roxie, she tries to entice Roxie to join forces with her in and effort to keep her name in the papers by performing a highly complex choreographed number titled â€Å"I Can’t Do It Alone† for a disbelieving Roxie Hart. When the case of Roxie finally goes to trial, the music takes on a different meaning as it starts to get serious and Billy gets waylaid by a new murder case. Causing Roxie and Velma to both panic, without each realizing that their lawyer already had their acquittal strategy in place and ready for execution. In one of the biggest musical highlights of the film, Billy Flynn got to show us how a theatrical lawyer thinks fast and on his feet through the â€Å"Tap Dance† number. Where he showed the viewer how easy it was to manipulate the press and the jury into believing that which he wants them to do. The songs in the movie were written by quite a number of music and lyrics tandems. Majority of the songs come from the brilliant musical minds of John Kander and Fred Ebb (most of the musical score) , Jimmy McHough and Dorothy Fields ( Raisin’ The Roof ) , and finally Fred Fisher (Chicago). A quick look at the publishing dates for the music these people composed for the film indicates that the songs have been in circulation since the 1920’s. When Velma and Roxie are both released from jail thanks to the machinations of Billy Flynn, they both find themselves without the interest of the public that they craved so much. As individuals, they could not hold the interest of a dog. But as partners, as the two most highly publicized murderers of the flapper-era, they later discovered that they had not only a high profile, but a corresponding marquee value as well. Let us just say that in the end, music proved to be the uniting factor that can turn even the worst of enemies to suddenly become the best of friends, all in the name of vested interest. My Fair Lady And finally, we come to one of the most beloved musicals of the Hollywood golden era, My Fair Lady. In this film about a young flower vendor from the wrong side of the tracks, we meet Eliza Doolittle (Audrey Hepburn) as she tries to make some sales afte r a theater show in a ritzy part of London. As fate would have it, Prof. Henry Higgins (Rex Harrison) takes a keen interest in her uneducated manner of speaking. Due to the fact he is a professor of Phonetics and can identify over a hundred fifty spoken accents by ear alone. Based on the book by Alan J. Lerner, which was in turn based upon George Bernand Shaw’s tragic Pygmalion, this Warner Bros. opus was released in 1964 as a George Cuckor directed musical of the finest kind. Starring Audrey Hepburn in the title role and acclaimed British stage actor Rex Harrison as her (tor)mentor / secret love, the movie brought the term musical to new heights as the film’s creators gave life to a new form of singing and also caused a scandal by the way the movie sound track tried to put one over the movie going public. The reason that the music execution in the film became high profile and most important to the production was because the libretto of the film came from 2 of the most brilliant music producers of the era, Frederick Lowe and Alan Jay Lerner. Two masters at the art of using the gift of song to further along a storyline. From the first stanzas of â€Å"Why Can’t The English?† which clearly establishes the occupation and temperament of Prof. Higgins, all the way to â€Å"Wouldn’t It Be Loverly† at the end of the opening scene, we see that Eliza is easily smitten by this older man who seems to be promising her the world. Or, just a chance to get out of the ghetto marketplace of London in order to become a respected middle class woman who is respected because she knows how to speak properly. One must note that although Audrey Hepburn did have theater training and could manage to carry out a pretty decent tune when asked to sing, her singing parts were either mixed with or dubbed with Marni Nixon because the producers did not believe that she had a solid enough singing voice with which to carry the film. This was apparently, an open secret in Hollywood at the time and caused an uproar among certain circles in the industry. But then, semi-scandal aside, the most notable accomplishment of this film was the development of the â€Å"Speak Singing† style of musical performance. This new fangled musical creation was necessary in order to help along Rex Harrison, who was a serious stage actor and not a trained singer. Speak Singing basically meant that he spoke his singing lines to a specific beat or rhythm which corresponded to the actual musical score of the film. Something which, at the time it was done, had to be considered a breakthrough in film making due to the ingenuity of the film’s director. Known as the â€Å"perfect musical† the movie stayed true to the original musical score used in the Broadway version of the musical. Unlike the movies Thoroughly Modern Millie and Chicago, where music was used as a separate part of the film, yet still somehow relating to the main themes, My Fair Lady had its music as part and parcel of its dialogue. Not all of the characters spoke their lines. In fact, the lines of Eliza and Prof. Higgins, including those of the people around them are mostly sung. Such can be seen as evident in the Servant’s Chorus as they sung â€Å"Poor Professor Higgins† in unison as a protest to the day and night training of Eliza, who it seemed to everyone who could hear her, a hopeless case. But never being one to surrender, the professor trudges along, almost hopeless sometimes, until he triumphs in a reign of song while Eliza triumphantly sings â€Å"The Rain In Spain† as a testament to having finally beaten her cockney accent. From that point on, the songs and singing in the movie only get more polished and the performances of the actors, more enthralling. There are however, instances when song and dialogue come together in a clever mix. The song â€Å"With A Little Bit of Luck† includes some interspersed dialogue b etween Eliza’s father and her landlady who has just informed him that Eliza had just moved in with the professor. Overall, My Fair Lady was a considerable bit of movie magic., owing to the way that the musical director for the film was able to deal with the vocal shortcomings of the main stars Hepburn and Harrison. It would seem that, save for Mr. Harrison, nobody in this film ever actually did their own singing. According to the DVD commentaries, all of Ms. Hepburn’s singing, except for the beginning of the song â€Å"Just You Wait†, was redubbed by an uncannily Hepburn sounding Marni Nixon, who was considered to be one of the most talented professional dubbers in Hollywood at the time since she seemed to be dubbing the singing voices for over half the female talent in the industry. Had it not been for the recent anniversary DVD release of the film, the vocal stylings of Ms. Hepburn would have remained just where it was, in a vault and ready for the trash heap. Even minor stars like Jeremy Brett, who played Jimmy in the film, found his rendition of â€Å"On The Street Where you Live† being judged inadequate by the film’s producers and being dubbed over by Bill Shirley in the final version. However, there was one person whom the powers that be at the Warner lot could not bend towards their will. Rex Harrison, tone deaf of sorts that he was, refused to pre-record his own numbers because he felt he would not be able to do justice to a lip synched version done for the film. This was when the highly imaginative George Groves, director of the Warner Bros. Sound Studio Department came up with a novel idea for dealing with the problem. He got the green light from Jack Warner, the head of the studio, to try an on site recording method for Mr. Harrison. Which was how Mr. Harrison found himself all wired up with what would become the first in a long line of wireless microphones and speak singing his song lines subtly into his necktie, where the microphone was inserted. It was this kind of creative thinking by the sound department that won this movie one of its many Oscar awards that year. â€Å"My Fair Lady† can be said to have broken through many glass barriers in the name of music at the time it was filmed. It triumphed over a weak singing cast by casting voice doubles who could be mistaken for the original actor, and developed technology which our movie imagineers continue to use and improve upon to this very day. Conclusion The movie musicals are no longer in vogue these days due to the high costs of production and, quite possibly, the lack of musical talent that used to exist during the younger days of Hollywood, with the like of Chicago and Dream Girls being an exception to that rule. But that does not take away from the value of a good film score in helping to develop an excellent and engaging story line that will hook then reel in the viewers. In Thoroughly Modern Millie, the music was whimsical an d fun loving until the very end. Something that we can come to expect of such throwback films that deal with certain scenarios from the era being portrayed in a tongue in cheek manner. That is not to say that the music was making fun of the era. But rather, that the era was filled with a lightness about the people. It conveyed the life and times of people who had lived in the period, which in this case was one of the wealthiest times in America, the female society on the brink of a social revolution, and the ugly foundations of modern society problems were beginning to rear its ugly head. Chicago, stayed true to its dark, Chicago gangster type theme using music to portray the dark thoughts and manipulative actions of its main characters, all of whom are unwittingly working together in order to attain one common goal and ambition, their names in the paper which they equated with celebrity status. A status that Velma and Roxie, and even Billy to a certain degree, wanted to achieve at any cost. Finally, we have the crowning glory of all these musicals, the musical that set the standard for all the movie musicals that came after it, My Fair Lady. Songs from this movie are as timeless as its story. Its rising from adversity theme was perfectly played out by the songs from the movie. Each musical piece creating the perfect setting from which each act of the movie sprung from. From the rowdiness of the flower market, all the way to the elegance of the embassy ball, the music helped the characters grow from a street gutter vendor, to an educated middle class lady and an impatient professor blossomed into a caring and (in his own way) loving and protective mentor. Of course nothing less than an extra ordinary musical extravaganza can be expected to come from the musical geniuses Lerner and Lowe. My Fair Lady cemented their place in Hollywood musical history in a way that none of their other musical outings ever could. Used properly, the musical score of the film can ma nage to set the tone for the whole movie from the very moving frame that appears onscreen. The key, is in the way the musical director envisions the movie as told through music. While costume design sets the tone for the movie in a highly visible manner, music on the other hand, uses a more subtle context for theme and mood setting. When used hand in hand, the combination of music and costume create an unbeatable tandem that allows us to lose ourselves for 2 hours in the world of make believe. This essay on Musicals’ Review was written and submitted by user Daxton Ramos to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.